Social Media and Marketing 2020

This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases

What will you learn:

This course includes 9 hours of training and 29 videos.

Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. These processes will help students learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.

In addition, this course covers learning proper keywords, search terms, hashtags, and other data needed in order to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you. Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.

Module 1: Social Media Marketing

1. Course Intro
2. How to Utilize Social Media
3. Client Briefs
4. Target Markets
5. Personas Pt 1
6. Personas Pt 2
7. Personas Pt 3
8. Competitive Analysis Pt 1
9. Competitive Analysis Pt 2
10. Competitive Analysis Pt 3

Module 2: Social Media Marketing

1. What is the Right Content for You
2. Images Pt 1
3. Images Pt 2
4. Images Pt 3
5. Images Pt 4
6. Images Pt 5
7. Video Pt 1
8. Video Pt 2
9. Video Pt 3
10. Video Pt 4
11. Live Videos and Engagement Pt 1
12. Live Videos and Engagement Pt 2

Module 3: Social Media Marketing

1. What are Analytics and How to Use Them
2. Free Analytic Tools Available
3. Paid Services to Consider Pt 1
4. Paid Services to Consider Pt 2
5. Finding the Right Hashtags
6. What is Automation
7. How to Best Use Automation
8. Course Outro